Head of Ecommerce, Missguided
Mark is responsible for the Missguided ecommerce strategy and digital experience. He's the product owner for company webstores and apps; executing user testing, optimisation and prioritising enhancements to improve User Experience across multiple channels. All of which hopefully drives higher conversion rates, average order sizes and revenue.
Mark's talk will complement Matthew's with tangible examples to support Matthew's stats. Mark will share his examples and expertise about what the multi-award winning and hugely successful, Missguided, are doing on the mobile platform and how this fits in with their overall strategy. Mark will also share his own valuable thoughts on where he sees mobile headed