Chris Jones

UX Director, Blueleaf

Chris has been involved in digital design for over 20 years, working on a wide range of projects, spanning a period of huge change. The nature of projects has shifted, but the approach has remained the same – find out who the customer is, what their goals and objectives are and design ecommerce experiences that fulfil these effectively.

He has worked with well-known brands including Laura Ashley, Dunelm and Tate, designing ecommerce solutions that are validated with rigorous user testing to deliver the best possible conversion. Chris and his team have spent years observing first-hand how people behave online, experience that they bring to every project at Blueleaf.

In his DigiBix presentation, Chris will run through some of the latest ecommerce customer behaviour trends and share some inspiring examples of what retailers are doing to capitalise on these.