Managing Director, Blueleaf
As MD of digital commerce specialists, Blueleaf, Rob has worked with a number of high-street retailers to examine what they can do with their ecommerce offering in-store. He's explored ways to use in-store ecommerce to enable store employees to track stock, offer additional products and give the customer the confidence to purchase larger value items such as furniture. Creating an all-round more complete, enjoyable and productive shopping experience for the customer and the retailer.
In his talk Rob, will share some of the best examples of in-store ecommerce. Who's using it in a unique way, where does Rob thinks this trend will go and what will the store of 2016 and beyond look like? You'll leave inspirations, advice and some serious questions to ask yourself about what your store will look like and what you need to address now, in order to get there.