Emily Bendell

CEO and Founder, Bluebella


Emily is an Oxford-educated entrepreneur. She has been to number 10 and Buckingham Palace in recognition of Bluebella’s success and now she's coming to the Soho Hotel for DigiBix.

Bluebella is a multi-award- winning lingerie brand specialising in luxurious, provocative lingerie that is also affordable and accessible. Bluebella’s business lines include Wholesale, Online and Licencing. The lingerie is stocked through retailers including: ASOS, Fenwick, Debenhams, Selfridges and Figleaves.

Bluebella is also the license holder for Fifty Shades of Grey lingerie, sleepwear and hosiery. The collection was launched exclusively across 300 Tesco stores in September.

In her talk, Emily will share her experiences as CEO of this ambitious brand. She will discuss their success and honestly address some of the headaches she's suffered and overcome.