Dave Chaffey

Smart Insights, CEO - Trainer, Author and acclaimed Speaker


Dave is a specialist in using Digital Marketing to improve company performance. One of the ways he does this is through Smart Insights, an online publisher offering guidance to help businesses plan, manage and optimize their digital marketing.

In Dave’s talk “Evaluating retail content marketing ROI” he will look at how you use can Google Analytics and other tools to evaluate the effectiveness of social media in supporting sales. Dave’s talk will offer tips and takeaways to ensure you can track the effectiveness of your content marketing and make sure you’re putting your efforts into the right activity.