Arif Harbott

Chief Digital Officer, Booker Group PLC


Arif is a customer-focused chief digital officer. He has a wealth of experience working across multiple customer-driven industries, having worked in senior digital roles at Morrisons, Lloyds Banking and now Booker Group - the UK's leading food wholesale company, serving over 1.5 million customers.

In his talk Arif will encourage you to ask " is my company really customer focused?" Arif believes passionately that understanding is the most important metric in any business and listening to and engaging with your customers is key to success. In his talk Arif will share his advice and tested methods to help you understand your customers. Arif will discuss how to generate, analyse and utilise customer data that will help you understand them and engage appropriately as your customers experience your brand across multiple channels.