Deputy Managing Director, Weber Shandwick Manchester
Andy supports clients internationally, leading the strategic development and implementation of multichannel communications strategies. Having worked in PR for the last 10 years, Andy is particularly passionate about reputation management and crisis and issues PR.
Andy’s experience includes national, pan-European and international campaign development. Notably, Andy led the creation and roll-out of discount grocer Aldi’s social media strategy, which has seen the grocer recognised as the most socially engaging supermarket in the UK.
Andy will share his experience of building a brand that can flourish internationally, offering advice on what you can do to make your brand more appealing in different markets.